Our current Strategic 5-year Plan 2009-2014 is developed on recognition that animal welfare programs are changing and that with increased poverty and climate changes in Africa, animals are increasingly at conflict with man.
Recognizing the critical role that the community plays in animal care, and that over 70% of domestic animals in Africa are under the care of the poor, ANAW will strengthen its work under the vision of communities actively caring for and protecting animals. We will work with communities and other stakeholders in Kenya and across Africa.
We will continue to diligently work towards making animal protection and care attractive to society, make animal welfare work sustainable and less dependent on competing donor funds as well as make it a priority of governments across Africa. We underscore these three as fundamentals which once achieved would lead to attaining of our ultimate goal of protecting and promoting care and compassion for animals as sentient beings. Strengthening our governance and management in line with the new demands of animal welfare intervention programs is prerequisite to achieving tangible results out of the strategic plan.
Our strategic priorities include providing care and protection for Animals in distress and pain, building synergies amongst communities and animal welfare organizations across Africa, promoting informed understanding and responsible ownership of animals for greater good and ensuring wildlife habitat protection.
In order to achieve this we will position ourselves as both a friend of the animals and the community. Our campaigns for better treatment and care of animals will target communities and seek to bring out the economic value that accrues from better animal protection while promoting the recognition of animals as sentient beings.
We expect that over the next five years ANAW together with network partners will change attitudes and perceptions of communities and governments concerning animal welfare. We seek to strengthen community support for animal care and protection and increasingly build the capacity of communities to increase campaigns and policy changes that will ensure not only good care for animals, but that there is harmony and equitable use of resources between humans and animals.
This strategy will reduce cases of animal cruelty and ensure that communities and governments cultivate sufficient motivation to care and protect both animals and their habitat.

